It is very possible to go from ‘Hero’ to ‘Zero’ in the space of five seconds flat.

The role of a spokesperson is to speak publicly on behalf of an organisation's brand, build relationships with the media, and be the representative in times of a crisis.

In a media landscape which now includes the likes of Facebook, Instagram, Twitter, Tiktok, and LinkedIn, we are increasingly seeing the effects that one off-the-cuff, or ill-thought through comment can have. One comment can descend their reputation (and their organisations' reputation) into a nosedive, and in some cases they are forcibly remov...

Media kits help journalists compile information, facts and figures to use in their story. If done correctly, this tool (usually a page or downloadable folder on your website) has the power to position you as an industry expert, making you a trusted voice of reason that can be approached time and time again by the media. 

Why should I have an online media kit? 

The media are increasingly under pressure to move fast. They work through hundreds of pitches and tips on any given day, working towards multiple deadlines and simultaneous stories. 

In today’s media landscape, giving journalists easy...