Mission-centric PR
Strategic stakeholder communications that support your goals.
 Kia ora, we're a small New Zealand public relations firm helping to implement and deliver best-practice public relations and communications solutions. We believe excellent communication between an organisation and its publics can achieve ambitious goals, bring people together, and fundamentally bring about positive and proactive change. We pride ourselves in best practice Public Relations and are proud members of the Public Relations Institute of New Zealand and abide by the PRINZ code of ethics.Â
Your outsourced PR team Â
We serve as your external communications and public relations team, providing senior-level expertise and strategic support — remotely and as needed. We integrate with your leadership and internal teams, offering high-level input, attending key meetings, and contributing to strategic decision-making. From planning through to delivery, we ensure your communications, public relations, and engagement efforts are aligned, effective, and executed to a high professional standard.
"I am writing this reference to express my endorsement for Spencer and Hannah Nutsford. I have had the pleasure of working with them for Media Training, and it was truly a delightful experience. Spencer and Hannah provided assistance that was both helpful and practical. What sets Spencer and Hannah apart is their approachable and down-to-earth nature. They took the time to listen attentively to our concerns and aspirations. They genuinely care about your success. Spencer and Hannah consistently demonstrate professionalism, and reliability. I recommend Spencer and Hannah Nutsford without any hesitation. I am confident that they will bring their expertise, integrity, and genuine care to every endeavour. It has been a pleasure working with them.""
Ps Boyd Ratnaraja
National Leader, Elim Church
"We are incredibly grateful for the outstanding service provided by Hannah and her team at Kingdom PR. Their commitment to excellence, professionalism, and authenticity has been hugely appreciated by both our church and Christian school. They have gone above and beyond in providing us with services, including policy creation, crisis communication, media training and wise counsel. We couldn’t be more impressed with their work and wouldn’t hesitate to recommend them to any organisation seeking top-tier public relations support. Thank you, Kingdom PR!"
Symon Drake
Chairperson, Christian Renewal Trust Senior Pastor, Renew Church
"We engaged the services of Hannah to help us jump start a fundraising campaign. I’m pleased to say that her work was thorough and efficient, and her manner was professional and genuine. We are very satisfied with the outcome and are highly confident that we got the best advice available. I would recommend this team to anyone wanting PR/communication strategies and look forward to working with them again in the future. Thanks again, team!"
Daz Chettle
Founder, Global Gospel Movement
"I found the training helpful in understanding what the media look for and how they operate. The scenario exercise was very constructive, showing the need for good preparation, and giving demonstratable areas needing development. While not easy, it was enjoyable and certainly pushed me out of my comfort zone."
Bruce Stormer
Chairman, GC3
"We all found the training day extremely helpful and we now feel that we have a good foundation to build on if we do find ourselves in a crisis situation"
National Director
Christian Mission Organisation
The industry body for Public Relations professionals in New Zealand chooses to define public relations as:Â
"the deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communications between an organisation and its publics."Â
- Public Relations Institute of New Zealand (2024)
As public relations is centred around best-practice communications, PR practitioners are often well equipped to provide strategy across many communication disciplines including: media relations, marketing communications, internal communications, investor relations, community relations, and lobbying.Â
No organisation, business or charity can operate in isolation. In fact your organisation's success will rely on your ability to communicate transparently and effectively with your stakeholder groups. Public relations professionals help organisations to ethically communicate with their stakeholders. Public relations practitioners also advise on whether there are any expectation gaps, and help advise on proactive change needed within the organisation.Â
“Stakeholders" or “publics” are groups of people that have a concern, stake or influence in your business. The most common stakeholder groups are:
- Members / congregation
- Customers
- Media, bloggers, social media influencers
- Government, local and regional councils
- Investors, funders, donors
- Community groups, advocacy groups
- Employees, contractors and volunteers
- Suppliers
- Partnership organisations
- The general public
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Public relations strategy and advice
- Communication planning
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Market research, focus groups
- Reputation management
- Stakeholder managementÂ
- Relationship building
- Risk, issues and crisis management
- Media training and media management
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Public relations campaigns
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Press release writing & media pitching
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Copywriting, key messaging
- Government relations
- Internal communicationsÂ
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Event management
- Social and online digital media management
Every organisation should have strategic communications/ PR counsel. This can look like a senior communications advisor at Board level, a senior marketing or communications manager, or an external senior advisor. For those that have identified a communications gap in their organisation, or would like an additional set of eyes over the current communications activity, we advise starting with an initial communications audit. Get in touch with our team to see how we can help.Â
Our engagement process is designed to set your team up for success. We begin with a tailored communications strategy, developed in close collaboration with your leadership to align with your mission and goals. Next, we deliver media and message training, equipping your spokespeople and team with the tools and confidence to communicate clearly and effectively. Finally, we move into ongoing support through a monthly retainer, where we walk alongside your team to implement the strategy, provide senior-level guidance, and ensure all communications and public engagement are executed with consistency and excellence.
Download our Crisis Communications Handbook
More often than not, public relations practitioners are brought in to help when an organisation is already facing significant public challenges - most of which could have been prevented.
Whether you are just beginning your crisis management preparedness plans for your organisation, or wanting to understand how to answer unexpected media calls, this handbook is designed to support your conversations with leadership teams in establishing best-practice communication principles.
Download the handbook
Kingdom PR is a full-service communications agency founded in 2014. With a small team of communication specialists, we provide strategic public relations to mission-centric organisations.
