The industry body for Public Relations professionals in New Zealand chooses to define public relations as: 
"the deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communications between an organisation and its publics." 
- Public Relations Institute of New Zealand (2024)

As public relations is centred around best-practice communications, PR practitioners are often well equipped to provide strategy across many communication disciplines including: media relations, marketing communications, internal communications, investor relations, community relations, and lobbying. 

No organisation, business or charity can operate in isolation. In fact your organisation's success will rely on your ability to communicate transparently and effectively with your stakeholder groups. Public relations professionals help organisations to ethically communicate with their stakeholders. Public relations practitioners also advise on whether there are any expectation gaps, and help advise on proactive change needed within the organisation. 

“Stakeholders" or “publics” are groups of people that have a concern, stake or influence in your business. The most common stakeholder groups are:

• Members / congregation
• Customers
• Media, bloggers, social media influencers
• Government, local and regional councils
• Investors, funders, donors
• Community groups, advocacy groups
• Employees, contractors and volunteers
• Suppliers
• Partnership organisations
• The general public

• Public relations strategy and advice

• Communication planning

• Market research, focus groups

• Reputation management
• Stakeholder management 
• Relationship building
• Risk, issues and crisis management
• Media training and media management

• Public relations campaigns

• Press release writing & media pitching

• Copywriting, key messaging

• Government relations
• Internal communications 

• Event management

• Social and online digital media management

Every organisation should have strategic communications/ PR counsel. This can look like a senior communications advisor at Board level, a senior marketing or communications manager, or an external senior advisor. For those that have identified a communications gap in their organisation, or would like an additional set of eyes over the current communications activity, we advise starting with an initial communications audit. Get in touch with our team to see how we can help. 

Our engagement process is designed to set your team up for success. We begin with a tailored communications strategy, developed in close collaboration with your leadership to align with your mission and goals. Next, we deliver media and message training, equipping your spokespeople and team with the tools and confidence to communicate clearly and effectively. Finally, we move into ongoing support through a monthly retainer, where we walk alongside your team to implement the strategy, provide senior-level guidance, and ensure all communications and public engagement are executed with consistency and excellence.