The role of a spokesperson is to speak publicly on behalf of an organisation's brand, build relationships with the media, and be the representative in times of a crisis (including during a global pandemic!).
But in a media landscape which now includes the likes of Facebook, Instagram, Twitter, Tiktok, and LinkedIn, we are increasingly seeing the effects that one off-the-cuff, or ill-thought out comment from a spokesperson can have. Sending their reputation into a nosedive and in some cases seeing them removed from those same platforms they were asked to speak on.
It seems the life of a spokesperson could easily be compared to a tightrope walker; with one false move, it could see them plummet to their death. Maybe spokespeople should be receiving danger money?!
That raises the question though, what best practice advice or...