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Your Spokesperson Checklist

It’s 2021, the year where it is very possible to go from ‘Hero’ to ‘Zero’ in the space of five seconds flat.

The role of a spokesperson is to speak publicly on behalf of an organisation's brand, build relationships with the media, and be the representative in times of a crisis (including during a global pandemic!). 

But in a media landscape which now includes the likes of Facebook, Instagram, Twitter, Tiktok, and LinkedIn, we are increasingly seeing the effects that one off-the-cuff, or ill-thought out comment from a spokesperson can have. Sending their reputation into a nosedive and in some cases seeing them removed from those same platforms they were asked to speak on. 

It seems the life of a spokesperson could easily be compared to a tightrope walker; with one false move, it could see them plummet to their death. Maybe spokespeople should be receiving danger money?! 

That raises the question though, what best practice advice or...

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