More often that not, public relations practitioners are brought in to help when an organisation is already facing significant public challenges, usually to help with media queries. But by then, it is often too late.
The truth is successful crisis management is mostly about preparedness. That means having plans in place for 'sudden' crises and ensuring there are good management systems, processes, and two-way communication channels are there to pick up on any 'smouldering' issues.
Whether you are just beginning your crisis management preparedness plans for your organisation, or wanting to understand how to answer unexpected media calls, this handbook is designed to support your conversations with leadership teams in establishing best-practice communication principles.
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