Strategic stakeholder communications that support your goals.
Kia ora, we're a small New Zealand public relations firm helping to implement and deliver best-practice public relations and communications solutions. We believe excellent communication between an organisation and its publics can achieve ambitious goals, bring people together, and fundamentally bring about positive and proactive change. We pride ourselves in best practice Public Relations and are proud members of the Public Relations Institute of New Zealand and abide by the PRINZ code of ethics.
The industry body for Public Relations professionals in New Zealand chooses to define public relations as:
"the deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communications between an organisation and its publics."
- Public Relations Institute of New Zealand (2024)
As public relations is centred around best-practice communications, PR practitioners are often well equipped to provide strategy across many communication disciplines including: media relations, marketing communications, internal communications, investor relations, community relations, and lobbying.
No organisation, business or charity can operate in isolation. In fact your organisation's success will rely on your ability to communicate transparently and effectively with your stakeholder groups. Public relations professionals help organisations to ethically communicate with their stakeholders. Public relations practitioners also advise on whether there are any expectation gaps, and help advise on proactive change needed within the organisation.
“Stakeholders" or “publics” are groups of people that have a concern, stake or influence in your business. The most common stakeholder groups are:
Public relations strategy and advice
Market research, focus groups
Public relations campaigns
Press release writing & media pitching
Copywriting, key messaging
Event management
Every organisation should have strategic communications/ PR counsel. This can look like a senior communications advisor at Board level, a senior marketing or communications manager, or an external senior advisor. For those that have identified a communications gap in their organisation, or would like an additional set of eyes over the current communications activity, we advise starting with an initial communications audit. Get in touch with our team to see how we can help.
Our engagement process is designed to set your team up for success. We begin with a tailored communications strategy, developed in close collaboration with your leadership to align with your mission and goals. Next, we deliver media and message training, equipping your spokespeople and team with the tools and confidence to communicate clearly and effectively. Finally, we move into ongoing support through a monthly retainer, where we walk alongside your team to implement the strategy, provide senior-level guidance, and ensure all communications and public engagement are executed with consistency and excellence.
More often than not, public relations practitioners are brought in to help when an organisation is already facing significant public challenges - most of which could have been prevented.
Whether you are just beginning your crisis management preparedness plans for your organisation, or wanting to understand how to answer unexpected media calls, this handbook is designed to support your conversations with leadership teams in establishing best-practice communication principles.
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